Archive for Google

SEO Fightclub - Dynamic urls, geotargeting, sitemaps

Matt Cutts answers Google questions: - Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with … all ยป dynamic urls? - Can Sitemaps alert webmasters when their site has been hacked? - Can I do geotargetting within Google’s Quality Guidelines?

SEO Training - How important is PageRank (PR)?

Aaron Wall talk about pagerank (pr) and how Google has changed their pagerank updates. Aaron also shows how you can check to see what has been indexed recently on your site.

SEO Training - How to setup Google Analytics

A really good explanation of Google Analytics and how to set it up

SEO Training - Creating search engine friendly website titles

Aaron Wall explains how to write page titles that will rank well in Google and make people click through to your site.

SEO Training - Tracking Adwords Keyword Data with Google Analytics, Adwords exclusion and blocking domains

A friend pointed me to a blog post from Apollo SEM about tracking Adwords keyword data in Google Analytics. I really recommend reading this article because there hasn’t really been an easy way to do this.
This is for sure a great way to help you budget your campaigns a lot better. By being able to see what keywords are doing the best/worst you can tweak your spending accordingly!

Sticking with the Adwords theme here, I also found a good post there about how to exclude your site from showing your own ads. Makes sense right? Why pay for someone to click on your ad when they are already at a site of yours?

SEO Training - Optimizing your Wordpress blog for search engines

Michael Grey talks about how to make Wordpress blogs more search engine friendly.

-Structure things in an easy way, only choose one particular category for each item. When posting, use “more” feature in every post to show main content on the front page, and the rest of the post on the page itself. He also gives good tips on how to avoid duplicate content.

SEO Training - Setting up Google Adwords

How to set up Google AdWords step by step. This is an AdWords beginner guide for advertisers who want to learn AdWords Setup and How to set up Google AdWords step by step. This is an AdWords beginner guide for advertisers who want to learn AdWords Setup and Some AdWords Tips. Most basic tips are covered in this PPC video tutorial for marketers.

SEO Training - Matt Cutts answers questions about sitemaps, visibility on Google, dmoz snippets, bold over strong tags

Matt answers questions from readers on various topics:

Q1: Sitemaps
Q2: Increasing visibility on Google
Q3: DMoz snippets
Q4: Google’s choice of bold over strong tags