Archive for advanced

SEO Training - How to setup your affiliate program

Shawn Collins explains what you need to do to get started with a new affiliate program:

-who are you trying to reach
-know what they want and need
-how are you going to track it
-how much will you pay
-terms, trademarks

SEO Training - Matt Cutts answers questions about 301’s, directories, keywords

Matt answers questions from his readers in this video.

Q#1: Client acquiring domain with alot of links, wants to do 301 redirect..will Google ban or penalize for this?
Q#2: What’s the best way to theme a site using directories?
Q#3: If ecommerce site has too many parameters and it is unindexable, is it ok to search static html pages to show to the Google bot to index instead?
Q#4: AB split testing on site

SEO Training - Internal Linking

Wil Reynolds speaks at Affiliate Summit regarding large corporations not making the most out of the SEO options and how affiliates can take advantage of these types of companies.

Tools used in this video:
Google Trends
MSN AdLabs

SEO Training - Matt Cutts answers questions about sitemaps, visibility on Google, dmoz snippets, bold over strong tags

Matt answers questions from readers on various topics:

Q1: Sitemaps
Q2: Increasing visibility on Google
Q3: DMoz snippets
Q4: Google’s choice of bold over strong tags